Pure&Joy

At Pure&Joy — your local business and portrait photographer in Achern/Lauf in the Black Forest — application photos and business portraits are a core focus. I bring together experience from portrait, family and business photography to create images that convey competence, personality and authenticity. Clients from Achern, Bühl and Baden‑Baden value the calm, trusting studio atmosphere and personalised approach. My method for application photos is clear and personal: I start with a pre‑shoot consultation to understand your career direction — whether classic and conservative, modern and creative, or optimized for LinkedIn. Based on that, we develop the right lighting, style and posing so your photo genuinely represents you and makes the desired impression. In my studio in Lauf I offer controlled lighting and a relaxed environment where even camera‑shy people quickly feel comfortable. I also photograph on location — for example at your workplace — when the setting should reflect your professional environment. During the shoot I guide you step‑by‑step: facial expression, posture and eye contact are small details that make a big difference. Post‑processing is careful and purposeful: subtle retouching, consistent color grading and delivery of digital files ready for applications, websites and social media. For corporate clients and employee portraits, usage rights are clarified in advance so the images can be used without legal uncertainty. Why choose Pure&Joy? Because I combine calm, technical precision and a sensitive eye for personality. Rooted locally yet working beyond the region, I understand how crucial a strong first impression is. Book a short application or a full business portrait session and benefit from personal advice, professional execution and images that work.